Enterprise Feedback Management

Enterprise feedback management (EFM) is a system of processes and software that enables organizations to centrally manage deployment of surveys while dispersing authoring and analysis throughout an organization. EFM systems typically provide different roles and permission levels for different types of users, such as novice survey authors, professional survey authors, survey reporters and translators. EFM can help an organization establish a dialogue with employees, partners, and customers regarding key issues and concerns. EFM consists of data collection, analysis and reporting.





Prior to EFM, survey software was typically deployed in departments and lacked user roles, permissions and workflow. EFM enables deployment across the enterprise, providing decision makers with important data for increasing customer satisfaction, loyalty and lifetime value. EFM enables companies to look at customers "holistically" and to better respond to customer needs.

Gartner projects that 40 percent of total feedback system deployments will be done through EFM solutions by 2008.


EFM applications support complex survey design, with features such as question and page rotation, quota management and advanced skip patterns and branching. The software typically offers advanced reporting with statistical analysis and centralized panel management. EFM applications are often integrated with external platforms, most typically with CRM systems but also with HRIS systems and generic web portals.

Unlike low-end survey tools, EFM applications provides a workflow process with user roles and permissions, so that users may be able to author a survey but require another user to approve it before it is published. Such workflow ensures consistent survey quality and enforces respondent privacy and IT security policies. Applications of EFM vary widely from HR, IT, Marketing, Sales and continues to expand on its corporate implementation and scope. Departments within an organization can collaborate on feedback initiatives, sharing results and gaining insights that enable the organization to listen, learn and react to the needs of their key stakeholders.

Clearspring's "Widget Ad Network"

Clearspring's "Widget Ad Network" was announced in December 2007. The network provides the capability to advertise within a widget and across widgets. Clearspring's first Widget Ad Network advertisers were Virgin Mobile, Blockbuster, and Lionsgate. .

Snaggable Ads

Example of a SnaggableAd Created by ClearspringClearspring’s product name for widgets served as standard IAB banner ads is "SnaggableAds". This product was launched as a partnership with PointRoll in December 2007. Widgets served as advertisements provide the capability to be shared among and between users within social networks and across social network boundaries with the source being an advertisement. This allows advertisers to extend their campaigns beyond their initial buy as users viewing the widget as an ad can post the widget to their own site.


Viral Posting

Example of a Launchpad"Launchpad" is a product by Clearspring that was released October 30, 2007. The product allows Web publishers to convert Web content into portable widgets for viral distribution. Launchpad provides a set of customizable sharing menus and buttons that can be placed anywhere on a Web site, allowing end users to grab and post digital content in the form of a widget. The sharing tools within the widget serving product allow users to post the widget to social networks, start pages, blogs, desktop or personal Web sites. Launchpad users can access Clearspring's analytics suite to monitor distributed widget activity.

Clearspring Technologies

Clearspring Technologies was founded by Hooman Radfar and Austin Fath out of the school of Engineering at Carnegie Mellon University. The two engineering students won a Phase 1 funding investment from the school’s Pennsylvania Cyber Security Commercialization Initiative (PaCSCI) program in 2005 for their project "A Secure Semantic Info Architecture (Clearspring)" . The two company founders went on to be named “Tech’s Next Gen: The Best and Brightest” by Business Week in March, 2007

The company established offices in Arlington, VA and later received $2M in funding from Novak Biddle Ventures on November 6, 2006. On February 26, 2007, AOL founder Steve Case and Ted Leonsis contributed $5.5M in a second round of funding to the company. The company went on to raise an additional $10M in funding in July, 2007 by an undisclosed individual investor. In May 2008 the company raised a further $18M in a series C funding round that included leading venture capital firm New Enterprise Associates (NEA), Novak Biddle Venture Partners and other previous investors.

In November, 2006, Clearspring Technologies launched its widget syndication platform to enable the sharing and tracking of widgets across the Web. The company now offers the ability to serve widgets as ads , ads within widgets and also announced a partnership with Pennsylvania based PointRoll to deliver widgets within rich media advertisements, SnaggableAds .

Clearspring

Clearspring Technologies is a privately held Web 2.0 software company that offers a web widget platform. Clearspring's viral distribution product enables web widgets to be shared and distributed across blogging, social networking sites, and personal Web sites. Clearspring's product offering also includes two approaches toward advertising with widgets: widgets that are served as ad content through an ad server, and an ad network that provides advertisers the ability to serve advertisements within a widget or across multiple widgets. Clearspring's analytics suite enables the tracking and analysis of widgets on its platform.

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